Hedge Planting Day
La Ferme de Scay
5H
Oct 18, 2025
La Ferme de Scay is a family-owned and local agricultural operation located in Venesmes. Today, it belongs to Hélène Freger, and has been in operation since 1951.
Run a campaign to promote a tree planting day.
Logiciels
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The Project
In order to promote a participatory hedge planting project, the farm contacted me to create the event poster. With the aim of ensuring optimal communication, I also proposed a set of formats suitable for the different distribution media, ranging from printable files to publications for social networks. This adaptation allowed me to ensure visual coherence across all media, while optimizing the event's visibility to a local and engaged audience.
My Approach
Keep It Simple
Having primarily an informative objective rather than an aesthetic one, I chose to highlight typography to allow for immediate understanding of the message at a glance. The clear hierarchy of information enhances impact and facilitates quick reading.
Difficulties
The absence of branding
One of the main difficulties of the project lay in the absence of a true branding for the farm. Its communication is generally quite direct, and the only graphic element allowing it to be identified is its logo. Nevertheless, this constraint turned out to be beneficial, granting me a certain freedom in choosing the graphic style of the poster and in constructing its visual universe.
Limited time for realization
Having had little time to complete it, I had to get straight to the point. This constraint pushed me to make quick and effective graphic choices, prioritizing clarity of the message and the essentials, without superfluous elements.
Gallerie
