SEE
Projet d'école
20H
SEE est une marque d'opticiens fictive s'impliquant dans une démarche éco-responsable, utilisant des bouteilles en plastique recyclées pour créer ses collections de lunettes haut de gamme.
Réaliser la communication d'une marque dans une démarche d'eco-conception.
Logiciels
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Mon approche
Une palette de couleurs spécifique
Celles-ci utilisent des couleurs à faible impact environnemental sans dénaturer son esthétique de base. chacune aborde son propre thème de couleurs tout en restant complémentaires.
Le traitement de l'image
Afin de communiquer ses valeurs eco-responsable, les images sont traitée en half-tone afin de réduire au maximum l’utilisation d’encre lors de son impression.
Une composition mise en avant
La composition globale des affiches permet également de créer différentes variantes facilement tout en privilégiant l’utilisation de typographie au lieu de pictogrammes ou d'images.
Difficultés
eco conception dans le luxe
L'un des points les plus compliqué dans ce projet fut de respecter les codes du luxe avec les limitations qu'impose les normes d'eco-conception.
Gallerie
