Olive fishing

School project

8 PM

Apr 16, 2024

Pesca d’Oli is a restaurant specializing in fish and chips, located in Palma de Mallorca, Spain. It is distinguished by the freshness of its products and its friendly atmosphere, true to the spirit of authentic British fish and chips.

Creating the branding for a Fish & Chips restaurant.

Logiciels

The Project

My challenge was to create a new fictional graphic identity for Pesca d’Oli, a fish and chips restaurant in Palma de Mallorca. The goal was to design a coherent and attractive visual universe, reflecting the restaurant's values: young, dynamic, and aesthetic. The project included creating a doodle-style logo, playful and modern, as well as designing the menu, intended to be both functional and visually engaging. The entire identity was to convey the freshness of the products, the friendly atmosphere of the place, and capture the attention of a curious and trendy audience.

My Approach

A Family Atmosphere
For this project, I wanted to create a family atmosphere, warm and welcoming, so that the restaurant appears accessible to all audiences. The goal is to create a friendly universe where both young and old feel at ease.
An Eye-Catching Typography
I chose to use a primary typography, bold in weight, designed to immediately catch the eye. It is accompanied by a second, more orderly typography, intended for body texts. These two fonts thus enhance each other, creating a balance between visual impact and readability.

Difficulties

The use of bright colors
One of the main challenges of this project was the use of the imposed colors: an electric blue and a lemon yellow. These two bright shades required a harmonization effort to create a cohesive visual set while maintaining the friendly and dynamic spirit of the restaurant.

Olive fishing

Creating the branding for a Fish & Chips restaurant.

Logiciels

The Project

My Approach

A Family Atmosphere

An Eye-Catching Typography

Difficulties

The use of bright colors

Gallerie